Facebook, it's not you, it's me.
I tried to make our relationship work, I really did. At first I resisted--I'm not the kind of nerd who falls for every pretty Web 2.0 app--but when it seemed like everyone I knew was talking about you (even my own mother in law), I gave in.
We had fun together, at first. Reconnecting with old friends, seeing who else was hanging out. After a while, though, our relationship began to change. You didn't communicate with me the way you used to: instead of fun little updates, it seemed like all I got was messages about how many sheep someone raised in FarmVille.
I understand that you have needs too, but our relationship can't be a one-way street. If you want to monetize me, that's fine, but our relationship needs to be about more than just that.
For a while I sort of drifted away, but then I started suspecting that you had a darker side when I learned how many of our shared secrets you didn't really keep secret. Whatever trust and respect I had was gone when I learned that those games my friends were playing demanded a price: not just my friends' privacy, but mine too. Suddenly the sheep seemed more than annoying, almost sinister.
So I tried to leave you. For months I didn't log on, but eventually, and against my better judgment, I decided to give you one more try.
This time, I vowed, I would be careful and give you a fair shake. I would block all the useless applications, to protect both my time and my privacy. I would check everyone's updates regularly and comment where appropriate.
It didn't work.
The harsh reality is that I've been spending as much time blocking applications (you don't make it as easy as it should be) as communicating with people I care about. Of all my "friends," only a handful actually post updates, and those who do update post way too often (I care about these people, but not that much).
So in the end, Facebook, this is goodbye. I've invested too much energy in our relationship and gotten too little in return, and I've finally realized that to you I was never more than one more consumer profile to market to. I deleted my account today--though I have my doubts that you'll respect that. Something tells me you don't really believe our relationship is over.
Apple did not invent graphical user interface. Nor did it invent the digital music player, smartphone, or tablet computer. Apple did take each of these products, do it better than anyone else, and (for a time at least) own the market.
In each case, a large part of Apple's contribution was not a killer feature or innovation, but taking existing elements and finding a combination of elements uniquely appealing to customers.
In each case, this meant omitting some features which every other product included, and which most observers believed to be must-have.
In each case, competitors and industry pundits mocked Apple's products and predicted failure.
In each case, when customers actually tried the products, the missing features turned out to be less important than the overall experience.
Normally when a company launches a new product into a new market, it makes an effort to include all the key features. Without hitting the "checklist features" it can be difficult to get prospective customers to even try the product, and the product is often doomed before it even gets a chance.
Apple's unique talent, and the true nature of Steve Jobs' Reality Distortion Field, is in getting prospective customers to give a new product a try, even when it seems to be missing key features.
Apple's products, at least since the return of Steve Jobs, have been an oasis of quality hardware and software in the sea of cheap, ugly, and crash-prone products that is the computing industry. As much as I like Apple and my iPhone, however, I would like the option to buy my next phone from a different company and not feel like I'm settling for second-best.
So far things are not looking good. The Palm Pre had outstanding software, but it never had enough backing from major carriers. As a result, both the Pre and Palm itself, are for all intents and purposes no more.
Android was also promising at first, and it still is promising in the abstract. Unfortunately, nearly all the actual Android phones on the market come with some combination of a lack of software upgradability, crippled features, obnoxious bloatware, and unhelpful user interface overlays. The main exception seems to be Google's own Nexus One, which lacked the marketing support of major carriers and is for all intents and purposes no more. Though it is technically possible to hack your Android phone or buy a new Nexus One, it's not reasonable to expect a typical consumer to go through the effort involved.
And while Android phones in aggregate are outselling iPhones, those sales are spread across hundreds of different devices from dozens of manufacturers. Given the wide variety of hardware, OS versions, and customized software commercial Android phones are sold with, it begs the question of whether Android is even a single platform.
Why is that after over three years since the original iPhone introduction no other manufacturer has been able to match Apple's combination of commercial success and high quality design?
Or, as an acquaintance recently said as he was showing off his beautiful new Droid phone, "It's great but let's face it: we all just want iPhones."
In order to successfully bring a mobile phone to market, three different elements must come together: the hardware, the software, and the service. That means that up to three different companies are involved in creating the customer experience, though often the hardware and software are from the same company.
Of these, the service is the hardest to differentiate, since consumers generally notice the service only when it fails: when calls drop, when the bill is wrong, etc. When everything is working properly the mobile phone service is like oxygen in the air, invisibly supporting the customer's daily activities.
However, the service provider also owns the customer relationship, since the carrier sells the customer the phone (in most cases), provides customer support, and sends the customer the monthly bill. In most cases that monthly bill is not only paying for the actual cost of delivering mobile phone service, but also most of the cost of the phone itself.
So the mobile phone companies--Verizon, AT&T, Sprint, T-Mobile, and others--use their customer control to force handset makers to make handsets the carriers want, which might or might not be the handsets which customers want.
At its most benign, this results in the carriers' logo being featured more prominently than the manufacturer's logo on most mobile phones. More importantly, phones are often shipped with important features (like data tethering) crippled or disabled to help the carriers sell more expensive services, and useless applications and overlays added which the carrier uses to "differentiate" its handsets (for example, Sprint's infamous Nascar App). It's also hard for a handset maker to innovate in ways which require the carrier's cooperation, since the handset company has very little power in the relationship and phone companies (as a rule) don't like changing their networks if they don't have to.
The iPhone, on the other hand, seems to exist entirely outside this world. Every iPhone ships with the same interface and user software (no carrier-specific apps or overlays), carriers have updated their networks specifically to support the iPhone's Visual Voicemail feature (Apple did not invent the graphical interface for voicemail, but only Apple convinced a carrier to support it), and Apple doesn't even include the carrier's logo anywhere on the phone. An iPhone from anywhere in the world is essentially the same product, with the same branding, features, applications, and interface.
[The one exception is data tethering, which is enabled in most markets but costs extra under AT&T. In My Humble Opinion this is obnoxious but at least understandable, given that the usage profiles of a smartphone and a wireless modem--which it what a tethered phone is--are very different.]
Uniquely, in the power relationship between carriers and handset makers, somehow Apple has come out on top where every other mobile device manufacturer has had to kowtow to the phone companies.
I'm starting to believe that the iPhone and its success is due to a set of circumstances which make it unlikely any other company will be able to repeat Apple's feat.
At the time Apple was developing the iPhone and looking for a carrier partner, AT&T was still working through the aftereffects of a series of mergers and rebrandings which had, in the course of only a couple of years, confusingly merged Cingular and AT&T Wireless, killed the AT&T Wireless name, then returned the AT&T name and eliminated the Cingular brand. Network and customer service integration was also rocky, and the company needed something unique to offer customers.
Apple is notoriously finicky about its products, and other carriers (notably Verizon) wouldn't give Apple the degree of control Apple wanted. But for AT&T, this was exactly what it needed: Apple was (thanks to the iPod) a powerful brand associated with hip, cutting-edge gadgets, and could be counted on to produce something special. AT&T would give up control of the handset and the customer relationship, but in return would get a phone no other carrier (in the U.S.) could offer.
Only Apple could make this deal, since only Apple had the Apple brand. Had Palm, RIMM, Motorola, Nokia, HTC, or any of the other handset companies built a similar product, it never would have gotten the carrier support required to succeed without the branding, crapware, crippling, and overlays which plague those same companies' products today. The fact that Apple is still the only handset maker to succeed without compromising its product to get access to the customer just proves the point.
It took the unique combination of a powerful brand, a groundbreaking product, and a desperate phone company to break through the carriers' reflexive need to be front-and-center with the customer. These circumstances aren't likely to happen again in the near future, and as a result, Apple's position is likely to remain safe for some time to come.
My iPad 3G arrived on Friday, so after watching other people's shiny new toys I finally got to use my own.
The main use we're planning at my company (or excuse, if you prefer) is to use the iPad as a demonstration device when we exhibit at trade shows. Right now we ship a large iMac to set up in our booth in order to show off our web-based reporting tools. The iMac is a good platform for this, since it gives us an attractive, large display which helps draw people into the booth but doesn't detract from what we're trying to show off.
The iMac has it's downsides, though: it costs over $100 to ship and insure (even ground) each way; the padded shipping crate is heavy and unwieldy; and since we only have one, we can only do one demo at a time, meaning that at busy times we have a lot of people crowded around the one scree
The iPad seems like the perfect alternative. It costs nothing to ship since several will fit into a briefcase to carry onto a flight, it's easy to carry on and off a trade show floor, and we can have several in the booth so we can give multiple one-on-one demonstrations at a tim
After receiving the iPad Friday, I loaded it with a variety of productivity software and tools (mainly Apple's iWork suite, Omnigraffle, and OmniGraphSketcher) on the theory that we may want to actually use the iPads when we're not at a trade show to do real work.
Thursday afternoon, before my 3G model arrived, I was at a technology committee meeting for a local school. Since the non-faculty members of the committee are all technophiles like myself, I wasn't surprised when the pre-meeting discussion was about the iPad. Both of the other non-faculty members had brought a few (non-3G) iPads into their organizations to evaluate, and both had essentially the same conclusion: the iPad is more useful as a business and technology tool than they had expected.
After playing with mine for the weekend, I have to agree. The productivity applications on the iPad are necessarily more limited, but for basic tasks they are significantly faster and more natural to use than the desktop equivalent. The small form-factor, touch interface, and instant-on-always-available quality of the iPad allow the machine to get out of the way of whatever task may be at hand. The fact is that 98% of business tasks do not require advanced features, so it becomes natural to just grab for the pad rather than open the laptop.
A case in point is the OmnigGraphSketcher application. I evaluated this on the desktop a while ago as a charting package and came away unimpressed. The concept is that rather than start with numerical data in a table like every other graphing program, you draw the graph you want freehand and the program makes it look pretty. This didn't work (for me) since I've always found drawing freehand with a mouse to be unnatural, clumsy and imprecise, and I couldn't see why you would want to get away from numerical input data.
On the iPad, however, OmniGraphSketcher becomes and entirely different experience. Sketching a chart with a touch screen is about the most natural thing you can do, and the program takes what you draw freehand and makes it look pretty and professional. The experience is like using a magic whiteboard which takes your rough ideas and turns them into something which looks like a professional graphic artist created it.
There are some surprising glitches and limitations (which I fully expect will be addressed in a future software update). For me at least, the lack of Flash and multitasking are not problems at al
However, long popup menus render in a way which doesn't look scrollable, meaning that items at the top or bottom of a list can get lost. For such a polished user interface, this usability mistake is surprising.
The lack of printing capability and the clumsy mechanisms for sharing and synchronizing files limit the iPad as a serious workhorse. Right now about the only way to move files on and off the iPad for most programs is through e-mail which, while functional for small files, is really not acceptable for big documents.
I'm typing this article entirely on the on screen keyboard (works surprisingly well) but the fancy WYSIWYG text editor I use on this blog does not work on the iPad at all (so after typing this, I will be cleaning up the formatting from my laptop).
Stray taps also seem to be a problem, and when I type too fast I seem to get a little sloppy and occasionally hit the screen outside the keyboard, moving the insertion point in my text and wreaking havoc on what I'm trying to type.
On the whole, these are minor complaints, and I fully expect they will be fixed in months not years. I can definitely see a day when the iPad or it's successor becomes my primary computing device, with the laptop or desktop only hauled out for particularly demanding tasks.
When the original iPhone came out, my first reaction was, "Cool, I want one!"
She Who Puts Up With Me was less enthusiastic, viewing it as "an expensive toy and we already have two perfectly good phones so why do we need this?"
Despite these objections, my old phone just happened to fall apart within days of the availability of the iPhone (no, really, it was an old Treo and the screws kept falling out and it was being held together with one screw and a piece of Scotch tape, and besides the web browser was a piece of junk and I couldn't get it to work right with my e-mail anyway). So it came to pass that just a week after they went on sale, I came home with two brand-new iPhones.
For the record, my wife has become a true believer and now plans to upgrade her iPhone (still the first generation one, now starting to lose its battery life) this summer when the next generation comes out.
So it should come as no surprise that when the iPad was announced, my first reaction was, "Cool, I want one!"
She Who Puts Up With Me responded with "it's an expensive toy and we already have five perfectly good computers so why do we need this?"
Let's not fool ourselves. I've basically not grown up past the "give me the shiny new toy!" stage which for most people ends at about three years old. That makes me the perfect target consumer for an iPad--I just needed to find some way to distract the rational side of my brain from the price tag. The mental equivalent of pointing off in the distance and and shouting "Look over there! What in the world can that be?"
My excuse is that the iPad looks like the perfect gizmo for a tradeshow booth where you need to do one-on-one demonstrations of a web-based application. It's very portable (saves shipping), you can have several of them in the booth, prospective customers can hold it up and touch the application (better than huddling around a mouse and screen), and the novelty value alone will bring people into the booth.
It just so happens that my company's reporting system is web-based, and we spend a lot of our time when exhibiting at tradeshows doing one-on-one demos.
So I've ordered an iPad--of course this is to "evaluate its suitability for use in our tradeshow demos," but we all know the truth.
Our trusty Braun coffee maker (a wedding present from almost 16 years ago) recently died. I wanted to replace it with something which wouldn't die on us after a year or two, so the cheap $20 Mr. Coffee from Target was out.
I've heard people rave about vacuum extraction coffee makers, so I decided to investigate....and bit. For $75 (including shipping from Amazon), I picked up a Bodum Santos 34-ounce vacuum extraction coffee maker.
This is an entirely different way of making coffee from the usual automatic drip. There are two chambers, a lower one which you fill with water, and an upper one filled with coffee grounds. You boil the water in the lower chamber, which forces it up through a tube into the upper chamber where the hot water and grounds mix. Then you remove it from the heat, and as the steam in the lower chamber cools it sucks the coffee back into the lower chamber through a filter.
As soon as I got the box this afternoon, I brewed a pot of decaf (it being past my usual hour for stimulants). Following the advice of many people online, I preheated the water in the microwave to save time on the stove (a good idea). And by golly, even though I don't consider myself a coffee geek, I really can taste the difference from our old drip coffee maker. It has a much stronger coffee flavor with less bitterness.
Plus, it's fun to watch.
So the scorecard for the vacuum extraction coffee maker is: